Welcome back to another episode of Let’s Talk Business with The Coaching Network!
This week, I sat down with the incredible Tonya Kubo, an online community strategist. Our conversation was packed with gems for any entrepreneur or business leader trying to build a real connection with their audience.
Whether you’re launching your first group program or struggling to get engagement online, Tonya’s insights will help you shift your mindset and strategy.
🌱 Start with the People You Already Have
Too often, we chase growth by trying to reach more people instead of going deeper with the community already around us. Tonya encourages entrepreneurs to stop overlooking their current supporters. She believes the fastest way to grow is by serving your people well and building genuine, two-way relationships.
“You don’t need a massive audience. You need a loyal one, and that starts by showing up consistently and authentically.”
🔧 It’s Not About the Funnel, It’s About the Feeling
In a world obsessed with marketing tactics, Tonya brings it back to basics: How do people feel in your space? Are you creating safety, trust, and belonging? Or are you only focused on selling? She reminded us that communities don’t grow because of clever content—they grow because people feel seen and valued.
🧠 Build Community with Intention, Not Expectation
Many entrepreneurs start groups or memberships thinking they’ll instantly fill up and drive sales. Tonya shares that real community takes time. It’s about nurturing, listening, and responding to the evolving needs of your audience. And when you do that consistently, your community becomes your best referral network and biggest cheerleader.
💬 You Don’t Need to Do It Alone
Tonya’s journey reminded me of something I say often in my own coaching: “Community is the shortcut.” Whether you’re trying to stay accountable, brainstorm ideas, or just feel less isolated—surrounding yourself with like-minded people can make the hard days feel lighter and the wins even sweeter.
Key Takeaways:
- ✅ Focus on nurturing the people already in your network
- ✅ Build spaces where people feel safe, seen, and heard
- ✅ Community is about connection, not just content
- ✅ Don’t expect quick wins—grow with your people
- ✅ Find your support system and lean on it when you need to
Want to Connect with Tonya?
🔗 Learn more at: https://tonyakubo.com
📧 Contact Tonya: tonya@tonyakubo.com
📢 Ready to build a community that fuels your business?
Check out these free resources to help you build meaningful connections:
Let’s keep building, together.
