Let's Talk Business

Most entrepreneurs know how to hustle. We build the product, manage the team, pitch the client, and answer the 7 p.m. emails. But what happens when we get thrown a curveball, when a client changes the scope mid-call, or a networking opportunity demands quick thinking? That’s where improv comes in.

When you run your own business, you quickly realize that time is either your greatest ally, or your biggest enemy. You can have the best services, amazing clients, and the passion to make it work, but without effective time management and prioritization, it’s all too easy to feel like you’re spinning your wheels.

Running a business today requires more than just great ideas and hard work, you need the right systems in place to stay organized, grow efficiently, and keep your customers happy. One of the most critical tools for achieving this? A Customer Relationship Management (CRM) system.

As entrepreneurs, we pride ourselves on being go-getters, problem solvers, and visionaries. However, what happens when stress and burnout creep in? Without prioritizing our well-being, the very business we’ve worked so hard to build can start to suffer.

When was the last time you truly examined how you spend your time? Whether you’re running a business, managing a team, or just trying to juggle daily responsibilities, your processes dictate your success. If you constantly feel overwhelmed, struggle to prioritize, or get caught up in inefficiencies, it’s time to map things out.

In the latest episode of Let’s Talk Business, I had the pleasure of sitting down with Katherine Robinette, a keynote speaker and consultant specializing in company culture, change management, and employee engagement. We discussed the power of word-of-mouth referrals, overcoming entrepreneurial challenges, and the importance of building a strong support system.