Key Takeaways and Insights from My Discussion with Joanna Newton
If you’ve ever felt stuck in your professional growth despite doing all the “right things,” you’re not alone. What Got You Here Won’t Get You There by Marshall Goldsmith dives deep into this concept, offering insights into how our past successes can sometimes hold us back from future growth. Recently, I had an insightful discussion with Joanna Newton from Millennial Mktr about how these principles apply in the world of marketing and entrepreneurship.
Breaking Through the Success Trap
Goldsmith emphasizes that our habits and behaviors that once helped us achieve success might no longer serve us as we aim for the next level. Joanna and I discussed how this is especially true in marketing and business development. Entrepreneurs often fall into the trap of sticking with strategies that once worked, even when market dynamics shift. Joanna pointed out that adaptability is key, and that entrepreneurs must constantly evaluate their methods and be willing to pivot when necessary. Our Error Log is a great tool for self analysis and continuous learning.
The Fear of Change in Marketing
One of the key challenges we explored is the fear of change. Many business owners make a decision and stick to it, even when they see diminishing returns. Joanna highlighted how in marketing, sticking with outdated strategies can lead to stagnation. She stressed the importance of gathering data, analyzing results, and making adjustments, whether it’s changing a campaign, a target audience, or an entire business approach. When was the last time you broke down and analyzed your goals? Use our handy Goal Tracker to help you.
Continuous Feedback and Growth
A big takeaway from our conversation was the importance of maintaining a continuous feedback loop. Goldsmith talks about the value of feedback in professional growth, and Joanna reinforced that in the marketing world, feedback is essential. Whether it’s customer reviews, analytics, or social media engagement, listening to what works and what doesn’t can help businesses refine their strategies and stay ahead.
The Power of Letting Go
Another major theme of Goldsmith’s book that resonated with our discussion is the concept of letting go. Sometimes, success makes us cling to old habits, but real growth happens when we acknowledge that it’s time to change course. Joanna shared examples of entrepreneurs who found success by letting go of outdated marketing tactics and embracing new technologies and platforms. Our Habit Tracker and Overcoming Discouragement Worksheets are great tools to help you with letting go and applying new habits.
Actionable Steps for Business Owners
Here are a few practical takeaways from our discussion that can help business owners break through their growth barriers:
- Regularly review your strategies: Don’t get too comfortable with your current methods. Analyze what’s working and what’s not.
- Be open to feedback: Seek input from customers, peers, and mentors to identify areas for improvement.
- Embrace change: Don’t let fear prevent you from trying new approaches or pivoting when needed.
- Invest in learning: Stay updated with industry trends and tools to remain competitive.
By applying these principles, you can avoid the pitfalls of success complacency and continue evolving in your business journey.
Have you ever felt stuck in your career or business? What changes did you make to push forward? Pop on a call today so we can discuss how to get your business THERE.
