How Hype Takes Over: Lessons for Businesses in Navigating the Digital Landscape
In the digital age, where information is constantly flowing and trends shift overnight, the allure of hype can be tempting, and dangerous. Gabrielle Bluestone’s book, Hype: How Scammers, Grifters, and Con Artists Are Taking Over the Internet—and Why We’re Following, digs deep into how scammers exploit our psychology and social media dynamics to draw people into carefully crafted deceptions.