How to Be the Perfect Print Partner

1. Understand Their Niche:

• Research your client’s industry to identify their unique needs.
• Focus on the specific print products that help their business stand out.

• Schedule appointments at your client’s place of business to see their work environment.
• Find out what their close competitors are doing.

2. Offer Solutions, Not Just Products:

• Recommend materials tailored to their goals. Are they attending a lot of networking events? Find them a cost effective yet memorable business card. Do they participate in a lot of conferences? Help them with their booth design and make collateral recommendations.
• Share creative ideas to boost their marketing efforts based on their goals and find memorable promotional products relevant to their industry. For example: a tire pressure gauge for an auto shop; a luggage tag for a divorce attorney; or an ice pack for a med spa.

3. Build Relationships:

• Show genuine interest in their business success.
• Stay in touch and follow up regularly to understand their evolving needs.
• Keep track of their spending and use habits, and offer automatic reordering.
• Save them money by offering bulk options based on usage.

4. Communicate Effectively:

• Ensure clear timelines and expectations for delivery.
• Provide updates and make the process smooth and hassle-free.
• Follow up after big purchases to ensure the products worked well for them.

5. Add Value:

• Suggest cost-effective options without compromising quality.
• Share tips on maximizing the impact of their print materials.
• Offer consultations to understand their needs.