Justifying a full day out of the office for a workshop can sometimes feel like a tough decision, especially when you have so much on your plate. But when Goldman Sachs offers the chance to attend their 10,000 Small Business Sales Clinic, you can bet I’ll clear my schedule. That’s exactly what I did recently when I attended the clinic in Long Beach, CA, and it was well worth it!
The best part? It wasn’t just about the tools and tactics shared in the workshop, but also about reconnecting with the Goldman Sachs Small Business Alumni community. This group has been nothing short of essential to my business journey. In fact, it was during my time in the program back in 2022 that the idea for The Coaching Network was born. At the time, I was focused on growing another business, but after completing the program, I decided to sell that business and go all-in on The Coaching Network. Best decision I’ve ever made!
One of the most valuable takeaways from the recent sales clinic was how refining my client avatar has once again made a huge impact. Since the workshop, I’ve tweaked my avatar to better understand who I want to serve, and let me tell you, it’s already paying off. I’ve closed more sales and had better connections with new clients. The power of knowing exactly who you’re targeting can’t be underestimated. Make sure you check out our Client Avatar worksheet to help you with your sales and networking efforts.
If you’re a small business owner looking to take your business to the next level, I highly encourage you to apply for the Goldman Sachs 10,000 Small Business Program. I like to think of it as an MBA for your business. The growth, both personal and professional, that you’ll experience is beyond measure, and the connections you make are priceless.
So, if you’re on the fence about whether or not it’s worth the time, let me reassure you, it absolutely is. Take the leap and apply today! Your future self will thank you.
