The Business Book Challenge

In a world overflowing with information, customers don’t have time for complicated brand messages. Donald Miller’s Building a StoryBrand offers a refreshingly simple approach to cut through the noise and connect deeply with customers by focusing on one powerful principle: make your customer the hero, not your brand.

In the digital age, where information is constantly flowing and trends shift overnight, the allure of hype can be tempting, and dangerous. Gabrielle Bluestone’s book, Hype: How Scammers, Grifters, and Con Artists Are Taking Over the Internet—and Why We’re Following, digs deep into how scammers exploit our psychology and social media dynamics to draw people into carefully crafted deceptions.

As small business owners and professionals, we often ask ourselves, What does it take to elevate my company from good to truly great? Inspired by Jim Collins’ Good to Great, and with insights from our guest speaker, Craig Cooke, founder of C Squared Professional Consulting, this post explores actionable steps to achieve lasting success.

If you’ve ever felt stuck, like you’re just on the edge of something big but can’t seem to break through, The Big Leap by Gay Hendricks might offer the clarity you’re looking for. The book’s central concept is about breaking through your “Upper Limit Problem” (ULP) and stepping fully into your “Zone of Genius.”

Negotiation is at the heart of every professional and personal interaction. Whether it’s closing a business deal, negotiating a salary, or even discussing plans with family, the way we communicate, listen, and engage with others is crucial. Chris Voss’s Never Split the Difference offers powerful insights into the art of negotiation.

Today we’re diving into Cal Newport’s compelling book, So Good They Can’t Ignore You. This book offers a fresh perspective on career success that can transform how you approach your professional life.

This week, I explored Stop & Shift—a straightforward yet powerful guide to taking control of your thoughts and shifting from negativity to growth. It’s all about breaking out of unproductive mental patterns and embracing a mindset that supports progress and success.

This week, I explored The Go-Giver by Bob Burg and John David Mann, a book that flips the traditional idea of success on its head. Instead of focusing solely on getting, the authors highlight the immense value of giving—offering your time, effort, and service to others as a way to achieve success.

Ever wonder how you can turn your dreams into reality? This week, I explored Put Your Dream to the Test by John C. Maxwell, a must-read for anyone looking to turn their aspirations into tangible goals.

Ever feel like teamwork is a constant balancing act between achieving goals and maintaining harmony within the group? This week, I dove into The Five Dysfunctions of a Team by Patrick Lencioni, and if you’ve ever struggled to get your team on the same page, this book is a game-changer.