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In the latest installment of our book challenge, we’re diving into Crucial Conversations: Tools for Talking When Stakes Are High by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler. This book equips us with tools to navigate high-stakes, emotionally charged conversations that can make or break relationships, businesses, and personal connections.
In the latest installment of our book challenge, we’re diving into Crucial Conversations: Tools for Talking When Stakes Are High by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler. This book equips us with tools to navigate high-stakes, emotionally charged conversations that can make or break relationships, businesses, and personal connections.
The book Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim teaches businesses how to break out of crowded, competitive markets (red oceans) and create new, uncontested spaces (blue oceans) where they can thrive. As a business coach, I find its principles especially powerful for small business owners who are looking to stand out in today’s saturated market.
In a world overflowing with information, customers don’t have time for complicated brand messages. Donald Miller’s Building a StoryBrand offers a refreshingly simple approach to cut through the noise and connect deeply with customers by focusing on one powerful principle: make your customer the hero, not your brand.
Elevate your networking skills with our expert network coaching services. Maria equips you with the tools and techniques to maximize your networking efforts.
In my recent deep dive into the book Hype, we explored how brands, companies, and influencers leverage social media and marketing to spark reactions, create hype, and drive people toward certain actions.
In the digital age, where information is constantly flowing and trends shift overnight, the allure of hype can be tempting, and dangerous. Gabrielle Bluestone’s book, Hype: How Scammers, Grifters, and Con Artists Are Taking Over the Internet—and Why We’re Following, digs deep into how scammers exploit our psychology and social media dynamics to draw people into carefully crafted deceptions.
When you’re building a business, it’s easy to get wrapped up in the day-to-day hustle. But as I’ve learned, being actively involved in your local community brings tremendous value, not just to your business, but also to your own growth and perspective.
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As small business owners and professionals, we often ask ourselves, What does it take to elevate my company from good to truly great? Inspired by Jim Collins’ Good to Great, and with insights from our guest speaker, Craig Cooke, founder of C Squared Professional Consulting, this post explores actionable steps to achieve lasting success.
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