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Have you ever felt like you’re just another face in a crowded market, struggling to stand out? It’s easy to get caught up in the day-to-day grind of running a business, but without a clear strategy for differentiation, even the best products and services can go unnoticed. That’s where Key Person of Influence by Daniel Priestley comes in.
In this week’s Business Book Challenge, we’re diving into a management classic that flips traditional workplace rules on their head: First, Break All the Rules. This book, based on Gallup’s groundbreaking research, explores how the best managers unlock the potential of their teams, and spoiler alert, it’s not by playing by conventional rules.
In the latest installment of our book challenge, we’re diving into Crucial Conversations: Tools for Talking When Stakes Are High by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler. This book equips us with tools to navigate high-stakes, emotionally charged conversations that can make or break relationships, businesses, and personal connections.
The book Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim teaches businesses how to break out of crowded, competitive markets (red oceans) and create new, uncontested spaces (blue oceans) where they can thrive. As a business coach, I find its principles especially powerful for small business owners who are looking to stand out in today’s saturated market.
In a world overflowing with information, customers don’t have time for complicated brand messages. Donald Miller’s Building a StoryBrand offers a refreshingly simple approach to cut through the noise and connect deeply with customers by focusing on one powerful principle: make your customer the hero, not your brand.
Elevate your networking skills with our expert network coaching services. Maria equips you with the tools and techniques to maximize your networking efforts.
In my recent deep dive into the book Hype, we explored how brands, companies, and influencers leverage social media and marketing to spark reactions, create hype, and drive people toward certain actions.
In the digital age, where information is constantly flowing and trends shift overnight, the allure of hype can be tempting, and dangerous. Gabrielle Bluestone’s book, Hype: How Scammers, Grifters, and Con Artists Are Taking Over the Internet—and Why We’re Following, digs deep into how scammers exploit our psychology and social media dynamics to draw people into carefully crafted deceptions.
When you’re building a business, it’s easy to get wrapped up in the day-to-day hustle. But as I’ve learned, being actively involved in your local community brings tremendous value, not just to your business, but also to your own growth and perspective.
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